BLADED AESTHETICS
BRAND IDENTITY / WEBSITE DESIGN
Bladed Aesthetics partnered with us to reposition the brand as it moved into a more elevated, experience-driven phase of growth. The focus was on creating an identity that reflects both the clinical precision of their work and the level of care clients receive throughout their experience.
We developed a refined brand system that feels clean, intentional, and quietly confident. The direction balances medical credibility with a more modern, editorial aesthetic, allowing the brand to feel both trustworthy and aspirational. With the identity established, we are currently extending this foundation into a website experience that will further support clarity, education, and conversion.
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Bladed Aesthetics had built its reputation around permanent makeup, but the business was expanding.
With skin treatments and a broader aesthetics offering entering the mix, the website was beginning to tell only part of the story. The challenge was making room for that growth without losing the recognition Bladed had already built.
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We kept permanent makeup firmly within the brand rather than treating the expansion as a reason to reposition the business completely.
Instead, we reworked the digital experience around the full offering. Services, treatments, packages, add-ons, aftercare, and booking were given clearer roles, making it easier for clients to understand what Bladed offers now and where the business is headed.
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Bladed now has a website that can support both the permanent makeup business it is known for and the growing skin and aesthetics side of the brand.
The broader offering feels connected rather than added on, and the system can accommodate new treatments without requiring the site to be rethought every time the service menu changes.
