WEST END INTERIORS
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WEST END INTERIORS ﹡
Refining an established interior design studio without losing what was already working.
OVERVIEW
PROJECT
DETAILS
BRAND IDENTITY / WEB DESIGN
West End Interiors came to Third & Market with an existing identity and an established design business. The goal was not to reinvent the studio. It was to refine the brand so the visual experience better reflected the caliber of the interiors behind it.
We built on the strongest parts of the existing direction, introducing a more considered typographic system, refining the identity, and carrying that perspective through the website and supporting brand materials.
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The existing brand had a foundation worth keeping, but it lacked the refinement and flexibility the studio needed as its work and audience evolved.
Rather than replacing everything, we focused on the pieces that would make the greatest difference.
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The updated identity balances restraint with personality, creating a visual system that feels confident without competing with West End's interior work.
Typography, hierarchy, imagery, and supporting applications were developed to give the brand a clearer point of view while allowing the portfolio itself to remain central.
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The identity was carried through the website, print collateral, presentation materials, and supporting brand applications to create greater consistency across the client experience.
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West End Interiors now has a more complete visual system built around the business it has become, giving the studio a stronger foundation for digital, print, and future brand applications.
