5 Prompts for Your About Page

The "About" page on your website or profile is an opportunity to connect with your audience on a personal level. It's where you tell your story, share your values, and express what sets you apart. But how do you capture all this in a compelling and engaging manner? Here are five prompts to help you create an "About" page that resonates with your audience:

PROMPT 01: YOUR STORY

Start with a brief overview of who you are and your journey to the present. This isn't just a biography or a resume—it's a story. What are the key experiences that have shaped you or your brand? What challenges have you overcome? What achievements are you most proud of? Sharing your story creates a personal connection with your audience.

PROMPT 02: YOUR MISSION

After your story, dive into your mission. What are you striving to achieve? What drives you or your brand forward? Your mission gives your audience a sense of what you stand for and what they can expect from you. Make sure to express it with passion and conviction.

PROMPT 03: YOUR VALUES

Next, discuss your core values. These are the principles that guide your decisions and actions. They might be things like integrity, innovation, or customer satisfaction. Your values give your audience a glimpse into your character and ethos. They help to build trust and align your brand with like-minded individuals or organizations.

PROMPT 04: YOUR UNIQUE SELLING PROPOSITION (USP)

Your USP is what sets you apart from your competitors. It could be a unique skill, a groundbreaking product, or an innovative approach. Your USP gives your audience a reason to choose you over others. So, think about what makes you or your brand unique, and don't be shy about showcasing it.

PROMPT 05: YOUR CALL TO ACTION (CTA)

Lastly, don't forget to include a call to action. After learning about you, what would you like your audience to do? Should they subscribe to your newsletter, browse your products, or get in touch for a consultation? A clear and compelling CTA guides your audience towards the next step in their journey with you.

Remember, your "About" page isn't just about you—it's about your relationship with your audience. So, as you respond to these prompts, keep your audience in mind. Speak to their interests, their needs, and their values. Show them not just who you are, but also who they could be by engaging with you or your brand.