THE PLOT
BRAND IDENTITY / WEBSITE DESIGN
The Plot is a visionary floral design studio that infuses modern elegance with sustainable practices. With an ethos deeply rooted in the natural elegance of seasonality, the studio offers bespoke floral experiences that elevate any occasion.
The Plot’s philosophy is to deliver artful compositions that do more than adorn spaces; they create narratives, evoke emotions, and respect our environment. For The Plot’s project, our team had the opportunity to collaborate with this up-and-coming brand to develop their digital presence and bring their vision to life. We worked closely with The Plot’s team to create a brand identity that aligned with their values and target audience.
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The Plot is a floral studio with a very clear creative point of view. Michael’s work is expressive, seasonal, and often unexpected, so the brand around it needed to support that range without competing with it.
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We avoided building the identity around obvious floral references and instead focused on creating a strong frame for the work itself.
Typography, layout, photography, and the website were developed to work with constantly changing color palettes, arrangements, installations, and seasons. That gave The Plot consistency without forcing the work into a fixed visual aesthetic.
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The Plot now has a brand that is recognizable even as the work changes from project to project. Michael has shared that the identity reflects the caliber of his work and that the website gives clients a beautiful, straightforward way to experience the studio and inquire.
