Sunrisas Beauty was developing an all-natural makeup line for a customer with no shortage of options. The product needed a brand around it that felt current and polished, but also had enough personality to be recognizable in a very crowded beauty market.

We developed the identity, packaging direction, and e-commerce experience together so the brand would feel consistent from the beginning. Rather than relying on the usual visual shorthand for “luxury beauty,” we focused on creating a stronger point of view around the product itself.

The system allows individual products and campaigns to have their own personality without making the overall brand feel fragmented.

Sunrisas now has a complete visual system that connects the product, packaging, and digital experience. It gives the business a much clearer foundation for expanding the collection and creating future campaigns without having to establish a new creative direction each time.