SUNRISAS BEAUTY
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SUNRISAS BEAUTY ﹡
Sunrisas Beauty is an emerging beauty brand offering all-natural, high-quality makeup that makes you look and feel good.
OVERVIEW
PROJECT
DETAILS
BRAND IDENTITY / WEBSITE DESIGN / PACKAGING
Sunrisas Beauty approached us to create a brand identity that embodies the essence of modern, aspirational beauty.
Our task was to craft a visual and narrative identity that speaks directly to a demographic that values trend-setting, personal expression, and high-quality beauty products. We delivered a sleek, glamorous brand aesthetic that mirrors the sophistication and allure of the beauty industry’s most esteemed icons.
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Sunrisas Beauty was developing an all-natural makeup line for a customer with no shortage of options. The product needed a brand around it that felt current and polished, but also had enough personality to be recognizable in a very crowded beauty market.
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We developed the identity, packaging direction, and e-commerce experience together so the brand would feel consistent from the beginning. Rather than relying on the usual visual shorthand for “luxury beauty,” we focused on creating a stronger point of view around the product itself.
The system allows individual products and campaigns to have their own personality without making the overall brand feel fragmented.
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Sunrisas now has a complete visual system that connects the product, packaging, and digital experience. It gives the business a much clearer foundation for expanding the collection and creating future campaigns without having to establish a new creative direction each time.
