
UPSTYLE COLLECTIVE
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UPSTYLE COLLECTIVE ﹡
Unveil the transformation of Upstyle Collective's brand identity, thoughtfully redesigned to resonate with the aesthetics of the modern bride.
OVERVIEW
PROJECT
DETAILS
BRAND INTENSIVE / BRANDED COLLATERAL
Upstyle Collective came to us seeking a rebrand that captured the essence of modern beauty trends while highlighting their naturalistic approach to hair and makeup artistry.
We developed a clean, elevated visual identity designed to connect with their audience: modern brides who love understated, refined beauty. The result isn’t just a fresh look—it’s a brand experience that reflects their unique artistry and resonates with today’s bridal clients.
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Upstyle Collective required a refreshed brand presence that not only mirrored the quality of their bridal beauty services but also appealed directly to modern brides seeking understated elegance.
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To redefine their branding to reflect a refined, contemporary, minimalistic approach, positioning Upstyle Collective as the epitome of modern bridal beauty.
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The rebranded company experienced increased customer engagement and a stronger brand presence, establishing Upstyle Collective as the go-to expert in bridal hair and makeup.











