UPSTYLE COLLECTIVE

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UPSTYLE COLLECTIVE ﹡

Unveil the transformation of Upstyle Collective's brand identity, thoughtfully redesigned to resonate with the aesthetics of the modern bride.

EXPLORE PROJECT ↓

OVERVIEW

PROJECT
DETAILS

BRAND INTENSIVE / BRANDED COLLATERAL

Upstyle Collective approached us for a rebrand that aligns with modern beauty trends while emphasizing their unique approach to naturalistic hair and makeup.

Our design solution involved a clean, sophisticated visual language that speaks directly to their target audience—modern brides who appreciate minimalistic beauty enhancements. This strategic overhaul was not just about aesthetic enhancement but about creating a resonant brand experience that aligns seamlessly with the expectations of contemporary bridal beauty.

Upstyle Collective required a refreshed brand presence that not only mirrored the quality of their bridal beauty services but also appealed directly to modern brides seeking understated elegance.
To redefine their branding to reflect a refined, contemporary, minimalistic approach, positioning Upstyle Collective as the epitome of modern bridal beauty.
The rebranded company experienced increased customer engagement and a stronger brand presence, establishing Upstyle Collective as the go-to expert in bridal hair and makeup.

Finally branding that feels like *us*.

Working with Third & Market was a fun and seamless experience from start to finish - from our first meeting with Ashley + Erin, to the project kick off and the final presentation. They were super organized and thorough with their process and really understood our vision + company as a whole. After years in business, we're SO proud to finally have branding that feels like *us*.

Brittany Quesenl
CO-FOUNDER, UPSTYLE COLLECTIVE