UPSTYLE COLLECTIVE
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UPSTYLE COLLECTIVE ﹡
Unveil the transformation of Upstyle Collective's brand identity, thoughtfully redesigned to resonate with the aesthetics of the modern bride.
OVERVIEW
PROJECT
DETAILS
BRAND INTENSIVE / BRANDED COLLATERAL
Upstyle Collective came to us seeking a rebrand that captured the essence of modern beauty trends while highlighting their naturalistic approach to hair and makeup artistry.
We developed a clean, elevated visual identity designed to connect with their audience: modern brides who love understated, refined beauty. The result isn’t just a fresh look—it’s a brand experience that reflects their unique artistry and resonates with today’s bridal clients.
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Upstyle Collective had been in business for years, with an established reputation in bridal hair and makeup. By the time they came to us, the brand no longer felt representative of the team, their work, or the kind of client they were attracting.
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We moved away from the softer, more traditional bridal styling that dominates the category and developed something cleaner, more editorial, and more reflective of Upstyle’s personality.
The goal was never to make the business look more “bridal.” Their work already made the category obvious. The identity could do something different and give them a more recognizable presence around it.
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The new identity feels much closer to the business Upstyle had already become. The founders told us it was the first time the brand truly felt like their company, and the system now gives them a stronger way to show up across digital, print, and the broader client experience.
